ENODA provides a system which is agnostic to the nature of supply and demand. To do that though, there needs to be one fundamental enabling technology. It has to sit in the location of the transformer just as the router sits in the former location of switch in telephone exchanges, and they both transform the nature of those networks.

The description of multi-sided markets has fundamentally changed the way that economists think about the boundaries of the firm. It also has dramatic implications for how entrepreneurs approach the problem of maximising firm value, as they now have to consider other product-market participants.